Why Most Firms Can’t Make Money with Artificial Intelligence

Lossing money on AI

A whopping 95% of companies dabbling in artificial intelligence are seeing their investments vanish faster than a magician’s rabbit, according to a recent MIT report. Enter Scale AI’s new CEO, Jason Droege, who’s ready to play financial fairy godmother and turn this AI pumpkin into a profitable carriage.

The AI industry promised a utopia where chatbots would solve world hunger and file your taxes. Instead, most companies are left with empty wallets and a bot that can’t tell a cat from a carp.

MIT’s August report dropped a truth bomb: AI might be propping up the U.S. economy, but it’s leaving corporate bank accounts drier than a desert stand-up comedy gig. Scale AI, the data-labeling wizards who teach AI the difference between a feline and a fish, thinks it has the answer.

Scale AI, recently valued at $29 billion after Meta snapped up a 49% stake for $14.3 billion, is the cool kid in the AI data game. Their job? Making sure AI knows a dachshund isn’t a hot dog.

But here’s the juicy bit: competitors like OpenAI and Google are side-eyeing Scale’s Meta ties, reportedly cutting back on their data-labeling orders. Droege, unfazed, is pivoting to a new quest—helping companies like the Mayo Clinic and the U.S. Army build custom AI tools that actually do something useful.

Droege says the problem is simple: companies thought AI was a plug-and-play magic wand. Spoiler alert: it’s more like a Rubik’s Cube with missing stickers.

AI shines when humans are slow, sloppy, or just plain bored—like summarizing stacks of insurance claims or reminding doctors that your appendix isn’t your tonsils. Scale’s $99 million Pentagon deal to build AI for the Army proves there’s hope, but only if you know what you’re doing.

Droege insists AI isn’t a solo act—it needs human experts to keep it from prescribing aspirin for a broken leg. Scale’s clients, from Qatar’s government to Cisco, are learning that lesson the hard way.

For example, Scale helped create AI that speeds up building permit reviews, because nothing screams “efficiency” like a bot double-checking your garage extension plans. But analysts warn it could take years before AI stops being a money pit and starts printing cash.

Scale isn’t alone in this AI gold rush—Amazon and Microsoft are also chasing the dream of making AI profitable. Industry analyst Gil Luria quipped that Scale is now “company number 10,000” in the AI app race, which is a bit like being the 10,000th person to audition for a reality show.

Still, Droege’s betting on Scale’s expertise to stand out, boasting hundreds of millions in revenue from their app business alone. MIT’s research backs him up: companies that go it alone with AI usually end up with a pricey paperweight.

As Corporate America keeps pouring cash into AI like it’s a slot machine, Droege’s optimism is infectious—or maybe just delusional. Either way, if AI ever figures out how to make money, we’re betting it’ll demand a corner office and a coffee machine that actually works.

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