In an unprecedented turn of events, this year’s Super Bowl LIX became less about football and more about the commercials. The game itself was so overshadowed by the ads that fans are now petitioning to rename the event “Super Ad Sunday.”
The first shocker came when halftime performer Kendrick Lamar accidentally started his set during a commercial break instead of at halftime. He reportedly thought he was part of a Pepsi ad campaign after seeing their logo everywhere backstage. “Honestly, I’m not even sure if I sang live or just lip-synced for Doritos,” Lamar said in a post-game interview.
Advertisers pulled out all stops this year, with some truly jaw-dropping moments:
Beyoncé’s Secret Chicken Recipe
In what can only be described as the ultimate crossover episode, Beyoncé teamed up with KFC to release her “secret family recipe” chicken sandwich. Fans went wild—not because of the food but because Queen Bey actually revealed one secret from her notoriously private life. Social media exploded with memes asking, “If she gave us this, what else is hiding in those vaults?”
Tom Brady Cameo… Again
Just months after announcing his second retirement, Tom Brady made yet another comeback—in a Nationwide Insurance ad. Dressed as a medieval knight, he delivered the line, “I may have retired twice, but my policies? They never die!” Critics called it both genius marketing and proof that Brady will literally do anything for money.
Aliens Invade Bud Light Commercial
An alien spaceship descended onto the field mid-ad (or at least, that’s what we were led to believe). It turned out to be a cleverly staged stunt promoting Bud Light’s new “Intergalactic Lager.” Unfortunately, the real controversy wasn’t the CGI aliens—it was the fact that they forgot to include any actual beer in the commercial. Fans took to Twitter, demanding refunds for their emotional investment.
Dwayne Johnson Eats a Car
Yes, you read that right. To promote Ford’s latest electric vehicle, The Rock ate an entire car on camera. Well, sort of. Using cutting-edge CGI, the ad showed him devouring a Mustang Mach-E like it was a burrito. Environmentalists applauded the message (“Eat cars, save the planet!”), while confused viewers wondered why no one stopped him halfway through.
Shark Week vs. Puppy Bowl
Discovery Channel and Animal Planet decided to settle their long-standing rivalry once and for all—with a literal battle royale. Sharks armed with laser beams faced off against puppies wearing tiny armor suits in a 60-second spot sponsored by GoDaddy. While adorable chaos ensued, PETA has since filed multiple complaints, calling it “the most irresponsible use of animals since cats started judging TikToks.”
By the time the actual game ended—most viewers couldn’t remember who won. One fan summed it up perfectly: “Wait, there was a game today? All I know is that I need to buy Beyoncé’s chicken sandwich, adopt a puppy with a jetpack, and figure out how to get Tom Brady’s insurance plan.”
As advertisers bask in the glory of record-breaking engagement numbers, NFL Commissioner Roger Goodell issued a statement saying, “Next year, maybe we’ll just show the commercials and skip the game altogether.”
Stay tuned for next year’s spectacle, where rumors suggest Elon Musk might send a Tesla into space… again.
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