In a market where AI stocks are the belle of the ball, complete with glittering valuations and whispers of eternal growth, a band of Bank of America analysts has crashed the party with an audacious invite: “Come for the robots, stay for the river cruises.”
Their cheeky report reminds us that while everyone’s chasing digital dragons, the real treasures might be hiding in plain sight—on the high seas, in the spice aisle, and at the discount counter.
The timing couldn’t be more deliciously tense. Earnings season has just wrapped, soothing nerves frayed by economic red flags like inflation’s stubborn grip and tariff threats looming like uninvited relatives at Thanksgiving. Yet, as tech titans hog the spotlight, BofA’s team—ever the contrarians—scans the horizon for stocks that scream “undervalued” louder than a foghorn.
Enter Viking (VIK). Analysts gush over its all-inclusive allure, where passengers sip elderflower gin while docking at destinations that make Instagram weep with envy. With margins fatter than a holiday goose and over 50% dominance in river cruises, Viking’s not just sailing; it’s lapping the competition like a yacht in a rowboat race.
But wait—tariffs are crashing the voyage. Or are they? No, that’s McCormick (MKC), the spice empire sourcing paprika from 85 countries like a global grocery ninja.
President Trump’s tariff tsunami has doused its stock in hot sauce, but BofA smells opportunity: exemptions for exotic flavors are bubbling up, and a Supreme Court smackdown could turn the tide. Meanwhile, amid a sea of snoozing packaged food peers, McCormick’s organic sales are perking up, proving that in a world of bland trends, a dash of cumin conquers all.
As consumers pinch pennies, even the well-heeled are docking at Dollar General (DG) for deals sharper than a Black Friday stampede. BofA notes the ironic influx—middle-class mavens with overflowing carts, snapping up small packs like squirrels hoarding nuts for a nuclear winter. E-commerce’s same-day sprint adds zip, turning this discount darling into a stealth speedster while inflation plays the villain.
Of course, no rally is without its wobbles. The AI trade’s mega-deals have investors jittery, fearing a bubble burst bigger than the dot-com piñata. Broader sectors yawn, waiting for their cue, but BofA’s 16 Buy-rated picks—trading 10% off highs with valuations cozier than a cashmere sweater—whisper a seductive counterpoint: the economy’s a buffet, not a tasting menu.
These aren’t fireworks; they’re the reliable slow-burners. Viking’s premium prowls the K-shaped waters where the wealthy float above the fray. McCormick’s tariff tango could spice returns hotter than ghost peppers. And Dollar General? It’s the everyman’s escape hatch, where trading down feels like trading up—bigger carts, smaller prices, zero regrets.
Analysts admit: jaw-droppers these are not. But in a market blinded by AI’s laser show, spotting the steady Eddies feels like finding free samples at Costco amid a famine. As Wall Street zigs toward silicon salvation, BofA zags toward the spice rack. Who knew salvation came with a side of sea salt?


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