Imagine Jane E. Rosenbaum, a woman scorned, handing back the keys to her Tesla in 2024 like it’s a breakup with a bad boyfriend.
“Elon Musk? No empathy, no soul—just a billionaire robot in a human suit,” she declares, tossing her hair and sliding into the driver’s seat of her shiny new electric BMW. She’s not just mad at Musk’s alleged employee-trampling antics or his Twitter-turned-X chaos—she’s also over her Tesla’s performance.
“It’s not you, it’s me… and also you,” she mutters, peeling out of the lease lot, leaving Elon’s electric dreams in her dust.
Meanwhile, over in Colorado, it seems Jane’s not the only one giving Tesla the cold shoulder.
Picture this: 230 lonely Teslas sitting unsold in a Denver lot near Northfield Mall as of February 2025, gathering dust and existential dread.
9NEWS Colorado reports it’s like a car dealership ghost town, a sign that the once-mighty Tesla—king of the electric vehicle (EV)—is losing its grip on the Centennial State.
Matthew Groves, the bigwig at the Colorado Automobile Dealers Association (CADA), smirks and says, “Tesla used to rule the roost here, but now? Negative growth, baby, while the competition’s eating their lunch.”
What’s cooking in this EV showdown? The numbers don’t lie, and they’re hilarious.
In Q4 2024, Hyundai registrations in Colorado shot up 56%, Kia strutted in with a 37% jump, and Chevrolet flexed a 49% gain.
Tesla? A measly 12% bump—like the kid who shows up to the party with a half-eaten bag of chips.
Zoom out to the full year, and it gets worse: Tesla’s registrations dropped 5% from 2023, while Nissan laughed all the way to the bank with a 580% surge. Kia (402%), Hyundai (245%), and Chevrolet (120%) are basically doing victory laps around Tesla’s crumbling castle.
And it’s not just the usual suspects stealing the spotlight.
Groves chuckles, “Audi, Volkswagen, Jaguar, Mercedes—they were late to the EV party, but now they’re crashing it like rockstars. Tesla’s falling faster than a Cybertruck down a hill.”
New players like General Motors, Hyundai, and Rivian are flooding the market with sedans, trucks, SUVs, and luxury rides, leaving Tesla scrambling to keep up.
Oh, and affordability’s the cherry on top: Colorado’s throwing discounts at buyers like confetti—up to $8,100 off a cheap EV like the Nissan Leaf S. Tesla’s pricier models? They’re sitting there like the awkward expensive date nobody wants to take home.
Is this all Elon’s fault? Jane thinks so, blaming his “richest jerk in the world” vibe, but the data’s still playing coy.
Globally, Tesla’s not exactly winning either—sales dipped 6% in the U.S. in February 2025 (Cybertruck down 32.5%, Model 3 down 17.5%), while Europe saw a 75% nosedive and Australia a 65% flop. Ouch.
Still, Tesla’s not dead yet—Model Y and Model 3 snagged 40% of U.S. EV sales in 2024, and the Cybertruck somehow limped into fifth place. It’s like Elon’s still got a few loyal fans waving pom-poms in the stands.
So, is Musk’s political grandstanding—or just his face—turning buyers off?
Groves shrugs, “Maybe. Or maybe it’s just that everyone else brought better cars to the fight.” Jane’s over it, Colorado’s moving on, and Tesla’s stuck wondering if it’s time to trade the Cybertruck for a minivan.
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