Since launch, the Gemini app has required that you sign in with your Google Account to access. That’s no longer the case—well, unless you want all the cool features.
You know, like uploading files or saving your chat history so you don’t forget that one time Gemini helped you craft a breakup text (thanks for nothing, Gemini). But hey, at least now there’s some flexibility!
As of today, visiting gemini.google.com in Incognito Mode—or any other stealthy browser mode where you’re trying to hide from cookies and targeted ads—takes you directly to the chat interface instead of the previous landing page.
It’s almost like Gemini is saying, “Hey, we trust you… sort of.” You can dive right into asking questions and getting responses, which is great if you’re the type who likes instant gratification. And Google even throws in some suggested prompts for inspiration:
- Save me time: Translation: “Help me procrastinate more efficiently.”
- Write an essay on the history of chess: Because apparently, AI assistants are better writers than most college students these days.
- Help me plan: Sure, because nothing screams productivity like outsourcing your life decisions to an algorithm.
- Give me study tips: Spoiler alert—it probably involves flashcards.
Instead of the familiar “Hello, [name]” greeting, it’s now “Meet Gemini, your personal AI assistant” for signed-out users.
Aww, how formal! This matches the behavior of Google Search, which also greets strangers with polite indifference. Honestly, it feels like walking into a coffee shop where the barista doesn’t remember your name but still insists on calling you “friend.”
Now, here’s where things get interesting. The model picker lets you choose between 2.0 Flash Thinking (experimental), Deep Research, and Personalization (experimental).
Sounds fancy, right? Unfortunately, you’ll need to sign in to unlock those shiny new models. So, as a logged-out user, you’re stuck with Gemini 2.0 Flash. Think of it like being handed a toy car when everyone else gets to drive a Ferrari. Still fun, just… slower.
Google really wants you to log in—it’s practically begging. How do we know this?
Well, take a look at the three identical buttons they’ve placed front and center in the interface. Subtle, Google. Very subtle. It’s almost like they’re whispering sweet nothings into your ear: “Sign in… sign in… SIGN IN!”
If persistence were an Olympic sport, Google would have gold medals on lock.
Oh, and let’s not forget about the Gemini app on Android. Nope, no incognito mode magic there—you still need to be logged in to use it. Clearly, Android users aren’t trusted enough to go rogue without their Google credentials.
Maybe next year, Android folks. Or maybe never—who knows?
So, whether you’re dodging account sign-ins like a digital ninja or happily handing over your data for the sake of convenience, one thing’s clear: Gemini has evolved.
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