Fox-owned Tubi has quietly turned profitable this year—simply by offering everything for free and letting ads do the talking.
The platform’s viewers watch intently like paid subscribers, enduring commercials without complaint, while rivals chase billions in original content spending.
Tubi’s success highlights a shift: as monthly fees climb across the industry, consumers are flocking to ad-supported options that don’t dent their wallets.
Younger audiences, tired of rising costs and shrinking libraries on paid services, find Tubi’s vast selection refreshingly straightforward.
The impact ripples through advertising markets. Brands now eye Tubi’s engaged, ad-tolerant crowd as a prime target.
Fox’s stock has climbed over 40% this year, buoyed by Tubi’s growth, while other media giants navigate uncertainty.
Paid streamers add ad tiers reluctantly, but Tubi has embraced them from the start—proving viewers will sit through spots if the price is zero.
This validation comes as Tubi boasts over 100 million monthly active users streaming billions of hours monthly.
Nearly 60% of its audience skews millennial or Gen Z, with almost half multicultural—demographics that dictate trends and spending power.
Tubi licenses a massive library exceeding 300,000 titles, far outpacing many paid competitors’ catalogs.
It dips into originals on a modest budget, yet draws huge numbers with niche hits.
Sports add spice: Tubi streamed NFL games this year, including a Thanksgiving matchup that boosted visibility.
Executives note viewers arrive with intent, selecting titles rather than passively channel-surfing.
This leaned-in behavior makes ads more effective than on background-noise platforms.
Advertisers appreciate the clarity—Tubi is 100% ad-supported, no guessing about tier sizes.
One 23-year-old horror fan from Buffalo relies on Tubi amid subscription fatigue.
She borrows logins for big services but grows frustrated with price jumps and added ads anyway.
Tubi delivers classics and originals without the hassle, plus the largest horror collection at 9,000 titles.
Fan favorites like “Coraline” and “The Wolf of Wall Street” keep her coming back.
Tubi argues it belongs alongside Netflix in conversations, given 95% on-demand viewing.
Young adult originals starring TikTok stars pull in millions, with median new viewer ages in the early 20s.
Creator partnerships bring thousands of episodes from YouTube stars, retaining fresh audiences better than average.
Fox acquired Tubi for $440 million in 2020, after selling entertainment assets to Disney.
The bet paid off faster than expected, with revenue jumping 27% in a recent quarter from rising view time.
While peers pour funds into exclusives, Tubi licenses smartly and scales modestly.
The result: profitability in a sea of red ink, all while keeping the remote in viewers’ hands—for free.
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